Our 2012 Sponsors
PhIMA would like to introduce and thank our 2012 sponsors:
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI - News), enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion.
Powering more than 50% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 1000 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL.
www.pointroll.comEveryday Health is a leading provider of online consumer health solutions. The company provides its consumers, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum – from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management.
www.everydayhealth.comKing Design is a full-service creative agency located just outside of Philadelphia. We help build strong brands through smart, high-quality web design, print design, brand identity, interactive and promotional marketing services inclusive of social media.
We work with big corporate clients, but we also hold a special place in our hearts for those small businesses who understand the importance of a strong brand.
King Design is made up of a highly skilled team of creative and technical strategists focused on defining goals, big-picture thinking, and, most importantly, achieving results through great design.
www.kingdesignllc.comRocket Fuel Inc. is the company bringing rocket science to digital advertising. With its advanced technology, the company is helping marketers reach their brand goals quickly and easily, anywhere in the purchase funnel. Over 150-million people a month see ads from its Rocket Fuel Network, which combines behavioral, contextual, geographic, demographic, and many other techniques to yield results far more powerful than any method could on its own. Rocket Fuel automatically adapts advertisers’ campaigns in real-time to optimize towards their goals – whether brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The Silicon Valley-based company was founded by veterans from NASA, Yahoo! and DoubleClick. Rocket Fuel has sales offices in New York, Chicago, Dallas, Los Angeles and San Francisco, and plans to open additional offices in the US and expand into international markets in 2011. Rocket Fuel was named Best Startup of 2010 by the San Francisco Business Times.
Rocket FuelIn today’s media landscape, marketers need to focus on how to create immersive brand experiences that stand out in a sea of noise and clutter. Media fragmentation has created an attention economy made even more challenging by consumers who have developed an armor-plated capacity to ignore marketing appeals – particularly in the digital space.
At Undertone, our mission is to make digital media, in all its current and emerging forms, work as a platform for creating brand experiences that build equity, community - and business. We call it delivering Standout Brand Experiences™ and we do it by combining the best creative, context, people and technology.
www.undertone.com



